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Business Development Officer

Brussels, BE, 1160

Purpose of the Job

The Business Development Officer is part of Puilaetco’s Business Development team, reporting to the Head of Business Development. He/she plays a key role in implementing the business development strategy in Belgium.


The person is responsible for driving lead generation activities to maximize market exposure and identify opportunities, for setting up and executing lead nurturing initiatives, and for following up on the conversion process. All this is done in close collaboration with the Marketing department and the Client Advisors.  The end goal is to actively contribute to the development of private banking assets.

Key Accountabilities

With the business development strategy as foundation and in close collaboration with the marketing department, the Business Development Officer proposes and implements concrete prospecting actions, such as: setting up campaign plans, choosing digital tools and channels, setting up automation flows, campaign landing pages, etc.

Together with the marketing team, he/she manages content calendars for lead generation, distributing and maintaining the company's content.

He/She monitors online campaigns and optimises online channels for the campaigns based upon data and results, always aiming at increasing the number of leads generated.

He/She provides the necessary input to check, evaluate and adjust the effectiveness of campaigns and sets up dashboards to monitor and measure the actions and budget invested.

The Business Development Officer drives the transversal collaboration needed to guide leads through the BusDev funnel, teaming up with Marketing (local & group), Sales Management and by actively engaging with client advisors.

Knowledge and Experience

A degree in marketing or sales or equivalent through experience

You have 3 years of experience in a business development role, in (digital) marketing or in a marketing-related position.

Attributes and Qualities

You are a commercial thinker and a communicative & creative person

You are a real team player, but also like to work autonomously.

You like to analyse, to be critical and to take initiative.

You have strong organisational and planning skills and know how to meet deadlines like no other.

You pay attention to detail

You have an agile mindset, adaptability in the ever-changing digital space is important

Technical Skills

Experience with customer journey mapping, online/offline touchpoints, social- and digital media

Experience with e-mail marketing, social media, marketing automation and sales enablement, using tools such as HubSpot

Experience with web analytics tool such as Google Analytics

Languages Skills

Fluent in Dutch and  French; knowledge of English is an advantage